4UPlayer
branding
Creation, Direction and Production:
Victor Soliv.
Project date:
2024
about
4UPlayer is a social network geared towards gamers; its goal is to innovate interactivity and the gaming community, with useful communication tools and becoming an ambassador for the world of games in general.
the project
it was initiated in 2024 as a branding proposal for the new social network, which aims to become the leading reference in the gaming market in terms of social platform.
the entire project took about 6 months to complete; I was given considerable creative freedom by the founders, who only approved it at the end.
this project is multidisciplinary in essence, as I created graphic materials, motion graphics (2D and 3D), interactive systems, and 360 marketing strategies.
the brand already existed, but after I joined the project, it became something completely different, even in terms of its overall purpose.
(no AI was used for the 2D or 3D graphic elements)
the central idea is
to convey an impression of innovation, from its structure to its colors, the design is flexible and can be presented in 2D and 3D, representing the union between the 2D and 3D worlds of games.
its symbol was created in a way that is easily memorized, iconic, and timeless.
the aesthetics
it was designed to convey a sense of something "surreal" while remaining grounded.
it was inspired by old Playstation and MTV designs, two brands that marked the geek world, with the former defining the gamer aesthetic of the 2000s.
the chosen shade of blue is present in very few brands on the market, making 4UPlayer's identity immediately identifiable.
elements with a "paper texture" were used to give a more realistic, rebellious, and grounded impression to the design.
the ecosystem
the brand's branding was developed around its gamer language.
everything was developed, from formal documentation materials to award merchandise and clothing.
the mascot
was created to give the brand a face, almost in its literal sense.
its name is byto and it is used in various brand materials, especially marketing and social media.
byto allows for a more intimate connection with the end audience and facilitates direct communication.
the Playercoin
is the cryptocurrency of the 4UPlayer social network, which encompasses its entire financial ecosystem and, at the same time, is its own ecosystem.
all the symbolism was created with the gaming world and its abstractions in mind; not only its symbolism, but all the material revolves around this philosophy.
